SEO Specialist

Hot Topic HQ - City of Industry, California - Full-time


At Hot Topic, we’re passionate about creativity and high performance. Our success comes from high-caliber teams that love our product and have a tenacious approach to learning. We are looking for an SEO Specialist to improve our rankings on Google and Bing across thousands of pop culture search terms. In this role, you will have an exciting opportunity to drive the business in a dynamic and rapidly growing ecommerce space.


  • Manage SEO optimization strategy for Hot Topic, BoxLunch, and Her Universe brands
  • Identify relevant SEO opportunities for different product categories and licensed properties
  • Research upcoming TV / Movie / Music releases and prepare keywords to rank on search engines
  • Partner with cross functional teams to ensure category pages are merchandised, has relevant copy, and is properly linked
  • Strategize and communicate with SEO agency to execute on key landing pages
  • Track and share daily performance metrics relative to topline growth goals
  • Maintain relevant content including product copy and page text
  • Monitor competitor rankings and ever-evolving best practices


  • 2+ years of experience with working with SEO campaigns or digital marketing
  • Understanding of Google and Bing search engines and rankings algorithms
  • Experience with website best practices: HTML, title tags, page copy, product links, etc
  • Proficiency with large data sets, Excel, and analytics tools
  • Familiarity with retail performance metrics
  • Keen eye for trending topics and pop culture events
  • Strong communication skills – can partner with cross-functional teams and external partners
  • Can stay organized in a fast paced environment