Paid Social Marketing Analyst

Hot Topic HQ - City of Industry, California - Full-time

Description

At Hot Topic, we’re passionate about creativity and high performance. Our success comes from high-caliber teams that love our product and have a tenacious approach to learning. We are looking for a Paid Social Marketing Analyst to manage our performance marketing on social platforms including Facebook, Instagram, Snapchat and TikTok. In this role, you will have an exciting opportunity to drive the business in a dynamic and rapidly growing ecommerce space.

WHAT YOU'LL DO:

  • Execute paid social strategy for Hot Topic, BoxLunch, and Her Universe brands
  • Build, publish, and monitor paid ad campaigns on Facebook, Instagram, TikTok, Snapchat
  • Manage audience lists and bid targets based off performance
  • Analyze large data sets and report on campaign performance to team
  • Strategize and communicate with manager about bid strategies and campaign structures
  • Partner with cross functional teams to secure creative, copy
  • Track and share daily performance metrics relative to topline growth goals
  • Handle display network placements on AdWords
  • Monitor search results and ever-evolving best practices

WHAT YOU'LL NEED:

  • 1-2 years of experience with Facebook Ads platform
  • Understanding of PPC, CPM, and CPA business models
  • Ability to adapt to changes based off of performance metrics
  • Proficiency with large data sets, Excel, and analytics tools
  • Familiarity with retail KPI’s
  • Keen eye for trending topics and pop culture events
  • Strong communication skills – can partner with cross-functional teams and external partners
  • Can stay organized in a fast paced environment


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